There are few strategies more effective to achieving rapid business growth than lead generation. To earn more revenue, you need to be able to make connections with consumers who you know are going to be converted into customers and that’s where lead generation marketing really comes into play.
In this article, we’ll explore what lead generation marketing is and the advantages of embracing it.
What is lead generation marketing?
Lead generation marketing is the process of attracting and engaging with prospects and guiding them down the sales funnel. It’s a multi-layered strategy carried out across multiple platforms and mediums, covering social media, content production, networking and more.
Important lead generation marketing stats
- 46% of marketers will well-executed lead management strategies have sales teams who follow up on more than 75% leads.
- Companies who automate lead management have benefited from a 10%+ bump in revenue in a 6 – 9 month time period.
- Businesses that have mastered lead nurturing generate 50% more sales-ready leads at a 33% lower cost.
These stats are indicative of how valuable lead generation marketing is and now we’ll go into more detail about the specific benefits:
Greater brand awareness
Improving brand awareness is a major benefit of lead generation campaigns. You’re able to utilise mediums like social media to connect to your audience and engage them with high-value content and targeted offers.
Through increasing brand awareness, prospects know who you are, what you do and how your products and services can help them. This increases the chances of turning them into paying customers.
An increased following
Once you’ve developed a successful lead generation strategy, you’ll benefit from having a community of people who’re passionate about your brand.
This most often takes the form of social media followers with who you can engage across various platforms like LinkedIn or Instagram.
As part of this following, you’ll unlock opportunities for new leads with your audience sharing the products and services they love with their own followers.
Create more business opportunities
Great lead generation opens the door to a wide range of business opportunities that may not always be linked to revenue.
For example, connecting with a fellow business owner in your industry could turn into a collaboration where you share expertise on each other’s websites. It’s all about building new relationships and driving business growth through as many pathways as possible.
Better return on investment (ROI)
Another benefit of lead generation marketing is that it contributes to greater ROI through you only paying for relevant leads and reducing cost per lead (CPL).
As a result, you’ll be able to save money, be more strategic with your campaigns and adjust your strategy to customer behaviour.
Risk-free lead generation with eSalesHub
Coming up with a lead generation marketing strategy that works isn’t something that happens overnight. It requires patience, experimentation and help in the right places.
At eSalesHub, we’ve got plenty of experience with lead generation and we can help you find qualified leads with powerful AI technology. For more information, give us a call on 01302 639 561.