Pay-Per-Click marketing (PPC) is a highly effective method of lead generation, helping organisations achieve better ROI and driving more revenue. In fact, paid advertisements generate an incredible 200% ROI!
PPC marketing should be an important consideration in your lead generation strategy, and we’ve put together five powerful PPC tips that are sure to help.
1. Advertise your services across multiple platforms
The most popular form of online advertising is Google Ads, which appear at the top of Google search results and influences 90% of consumers to make a purchasing decision. You should absolutely focus on creating high-quality Google PPC ads, though it isn’t the only place you can advertise.
There are several other platforms for creating PPC ads, such as Facebook. Creating Facebook ads is a great way to build brand awareness and earn more sales and there are built-in tools for making ad creation easy.
2. Use ad extensions
Returning to the Google Ads platform, ad extensions are excellent for providing more information in your PPC ads and increasing the chances of causing a consumer to click through.
A good example is call extensions, which means you can add a phone number to encourage people to contact you directly. Another example is price extensions, which provides further details about products, pricing and options.
3. Create a mobile-friendly landing page
User experience across multiple devices needs to be taken into consideration for a successful PPC lead generation strategy. This is especially true for mobile, as over 50% of paid clicks are made through mobile devices.
As part of this, you should design a mobile-friendly landing page that’s linked to your PPC ads to ensure the best user experience possible. If you don’t, you run the risk of a consumer leaving your website and looking elsewhere.
To create a high-functioning landing page for mobile, make sure it loads quickly, has easy to read copy and a clear call-to-action (CTA).
4. Hook your audience with relevant ad copy
Exceptional ad copy makes all the difference when attracting consumers and encouraging them to click on through to your products and services. Irrelevant messaging and poorly optimised ad content isn’t going to get you any leads and we recommend following these best practices:
- Showcase your USPs and how you stand out from other businesses in your industry
- Focus on the benefits of your products
- Use strong CTAs to guide people to click e.g. ‘buy now.’
- Make sure landing pages reflect the messaging of your ads
5. Embrace A/B testing
A powerful PPC lead generation strategy is built on experimentation and seeing what works and what doesn’t. That’s why it’s important to carry out A/B testing will all PPC ads and monitor their performance so you can continue to improve your strategies.
In terms of testing your ads, they could be compared against a range of factors. This includes bids, location targeting, audience targeting and much more.
By drilling down to this level of detail, you’ll have the data you need to make any improvements to your PPC lead generation campaigns.
Improve your PPC marketing with eSales
At eSales, we can enhance your PPC marketing efforts by taking care of budgets and marketing campaigns so you can benefit from risk-free lead generation.
To learn more about our PPC expertise, get in touch today on 01302 639 561.
