For high-quality lead generation, online ads are one of the most effective methods for raising brand awareness and gaining more customers. Whether it’s Google Ads or Facebook ads, these types of lead generation campaigns enable you to promote your products and services to people all over the world.
But what makes a great lead generation ad? Here are 5 tips for creating ads that can help you get better leads.
1. Determine the right ad platform for you
Before you start creating your ads, think about the kind of platform that you want to use and if they fit the context of what you’re offering. Google ads is a safe bet for promoting your products and services, as it influences 90% of consumer purchasing decisions.
If you’re looking to be more specific with a marketing campaign, then you may want to consider Instagram ads. The platform has many features to use such as Stories ads and IGTV ads and you can take a creative approach with video and imagery.
It’s also important to know how each platform works in relation to setting up your ads and experiment with multiple ad formats.
2. Find the most suitable budget
In a lead generation context, setting the correct budget for your ads is vital. The amount of money you put behind your ads will determine their reach, level of engagement and lead acquisition.
To help set the right budget, ask yourself questions like:
- How many leads do you want to capture for this marketing campaign?
- What is my lead acquisition channel going to be?
- What is the average cost per lead for my industry?
- How much will the customers I’m trying to reach spend in a lifetime?
If you need help with ad budgeting, you may benefit from features such as Facebook’s Campaign Budget Optimisation (CBO), which automatically manages campaign budget across ad sets. One budget is selected and CBO distributes it in real-time to the ads with the best lead generation opportunities.
3. Be clear in what you’re offering
No matter what kind of lead generation ad you’re creating, always be clear on your offer. For instance, if you’re promoting a new product range in a Google ad then make sure the ad copy reflects that.
Taking this approach for all your ads ensures that there is transparency across your entire lead generation strategy. You also have the benefit of being consistent so there’s no confusion for your audience when they view your ads.
4. Raise urgency with exclusive offers
A great way to make your ads stand out is by promoting limited offers such as flash sales, exclusive discounts and perks. This kind of technique can incentivise prospects to click through to your website and can be combined with certain ad types.
For example, Facebook has an offer ad type that allows you to customise your ads with a CTA that’s specific to the promotion. This might be ‘FIND OUT MORE’ if you’re offering a discount for a course.
5. Take your time with copy
Whether you’re creating Facebook ads or starting a new Google ads campaign, never rush the copy. Think about the audience you’re targeting. What information are they looking for? What problems do they need solving? What kind of language resonates with them?
Keep on writing different content for your ads and see how they perform. The more you experiment, the easier it will become to find out what works best.
Embrace risk-free lead generation for your ads today
As specialists in lead generation, we can help you make the most of your ads and get qualified leads without any risk. Call us on 01302 639 561 for more information.
