No matter what kind of industry you work in, lead generation is a vital part of business growth. When you’re able to create an effective lead generation campaign, you can generate brand awareness, gather relevant prospect information and earn more revenue.
However, lead generation comes with its own set of challenges, such as having the right infrastructure in place, creating valuable content and finding the best way to measure success.
To help you create a successful lead generation strategy, we’ve put together five powerful tips.
1. Tap into the power of local search
Understanding local search is one of the easiest ways to start generating leads and making connections with customers in your local area. 46% of all Google users are seeking local information, while 97% of people typically use search engines to find a local business.
This means you should focus on improving your local Search Engine Optimisation (SEO) strategy and some tips include honing in on local keywords that people are searching for, getting regular reviews from satisfied customers and setting up a Google My Business Account to rank higher in Google Maps.
Another important tip is to optimise your website for mobile, as 88% of consumers who make local business searches on their mobile devices either call or visit a company within 24 hours.
To do this effectively, focus on improving the loading time for your online store. Use clear font that’s easy to read and only convey as much information as you need.
2. Have the right lead generation tracking tools in place
A huge part of successful lead generation is to be able to track metrics and determine what return on investment you’re getting for campaigns. It’s about turning online clicks into offline sales and without the right tools this process can be time-consuming and if you do reach a certain scale then the data you have may be inaccurate for determining true ROI.
This is why it’s helpful to have the right tools in place and eSales is a phenomenal platform to have in your lead generation arsenal.
The platform provides insight into customer behaviour through the use of call analytics technology. he process behind it will help to establish whether a call or click source was a viable lead and the solution takes care of the PPC budget, meaning we’ll pay for Google and Facebook and also link to the keywords a consumer used in the search query that led to them making a call.
Once this data is gathered, we optimise marketing campaigns in real time without a client having to pay for a click on the campaign.
Not only will you have a treasure trove of data to harness, the solution helps to de-risk lead generation by filtering out all the calls that aren’t relevant to your business.
3. Win hearts and minds with relevant content
They say content is king and it’s at the centre of all great lead generation campaigns. With high-quality content, you can engage your audience, drive them towards relevant sales offers and create connections that lead to repeat business.
So, it’s important that you have a strong content marketing strategy in place and that you constantly experiment with different types of content. This includes blogs, whitepapers, videos, and social media posts to name a few.
4. Never underestimate the appeal of a great email
Email is a fantastic channel for driving more leads, with 53% of marketers believing it to be the most effective channel for early-stage lead generation.
This means that you should focus on creating emails that engage, educate and entertain prospects. Rather than a sales pitch, tell a story and personalise the email so it connects to individual people.
5. Network with industry leaders
Reaching out to influencers and leaders in your industry is a great way to generate leads and build a foundation for future collaborations. You could start by connecting with them on social media and reading some of the content they produce.
Comment and engage with them regularly and think about setting up an event you with them. This could be an online webinar where you share expertise about your sector and educate customers for even more leads.
Refine your lead generation strategy with eSalesHub
At eSalesHub, we provide an end-to-end lead generation service that can help to streamline your marketing campaigns and drive business growth.
For more information, call us on 01302 639 561.